Don't They Know It's Friday?

Motivate Books is delighted to present the fully updated new edition of its bestselling book Don’t They Know it’s Friday?

This book is the definitive guide to business culture and etiquette in the Gulf and the new edition offers an indispensable roadmap for navigating the intricate landscape of Gulf business culture and etiquette. Delving deeper into the nuances and intricacies of conducting business in this dynamic region, the new edition is rich with invaluable insights and practical advice tailored to meet the evolving demands of today.

This bestselling handbook, first published in 1998, is an essential guide for anyone wishing to do business with Arabs, whether as a resident expatriate or as a visitor.

It dispels many of the myths associated with the region and gives advice on etiquette. It not only focuses on Gulf business practices, culture and behaviour patterns, but prepares the reader for the many lifestyle changes they will experience and offers an introduction to business life in the Gulf. Don’t They Know It’s Friday? has also been published in Korean.

Key features

• Dispels common misconceptions and myths about the region.
• Essential reading for anyone preparing to visit (or move) to the gulf.

Provide the readers with the knowledge needed to adapt to the region.