Motivate Magazines – 30 Years of Excellence in Communication

Motivate Publishing was founded in 1979 with the launch of What’s On, the first magazine in the Gulf. The company’s portfolio has since grown to include more than twenty magazines, most of which are under independent circulation audit by BPA. Motivate is committed to providing audited circulation and research data on all of its magazines.

More than thirty years after What’s On was launched, it is still the biggest-selling monthly magazine in the UAE. The Middle East edition of HELLO!, the world’s number one celebrity news magazine, was launched in April 2005; Emirates Woman is the Gulf’s leading women’s magazine, matched in success by the GCC’s foremost business monthly, Gulf Business. identity is the region’s leading design, interior and property magazine. In 2008, Campaign and Golf Digest were launched. The selection includes numerous other established and new titles, all catering to an ever-growing audience.

Motivate Publishing’s commercial and contract divisions are growing and are aiding the advancement and growth of relevant markets in the region. Our integrity and service to the various markets is best exemplified by the contract work carried out by us on behalf of companies such as Emirates, for which we publish the in-flight magazines, Open Skies, Portfolio and Emirates TV & Radio; Spinneys Food for Spinneys: the nation’s upmarket supermarket chain; and Jumeirah Magazine for one of the Middle East’s most recognized brands, Jumeirah.

Thanks to the experienced and talented editorial, pictorial, art and production teams, Motivate Publishing secures many contracts to produce publications for major international corporations, institutions and governmental departments.